Your client wants a car; you want to be there to help. Around 80% of new car buyers research their purchase before selecting a vehicle and signing on the dotted line. Can they look to you for information and advice?

The more financially related information that you make available, the more your clients will come to view you as their financial source. Plus, when they use your website to research new vehicles, you will receive copies of new car quote requests to dealerships.

Use this information in one of several ways, depending upon the types of programs that you have in place. Your goal is to improve your loan portfolio and retain loans from your current client base.